According to research, understanding brand health begins with understanding the connection between consumer engagement and value to the brand. It demonstrates that for nearly all brands, leadership is attained by securing emotional commitment (adorers) from a small percentage of the brand community, the high-value consumers (HVCs).
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Specifying quantities, determining product quantities, designing display layouts, developing marketing plans, and calculating discounts and coupons are all parts of the merchandiser's job. Reaching the final consumer and retail sales are included in merchandise in a broader sense.
Love In Store one of the fastest-growing B2B Services companies in India. providing Managed Services (BAs, ISPs & Merchandisers in MT & GT Channels), Direct Payment Disbursals, and Ecommerce Channel Management.
In the fast-growing and developing e-Commerce ecosystem, the competition is also multi-folding. It is very easy for sellers/brands to lose their grip on the market. To maintain sustainability in e-Commerce, it is crucial for the brand to study its customer behavior, track its competitors, and make data-driven decisions.
In the kingdom of e-Commerce, content is king. With an unfathomable increase in competition, it is so vital for the brands to stand out. Content & media helps you define your brand and highlight its core values. For most businesses, media marketing is an effective growth-oriented method of audience engagement, creating brand awareness, and driving sales.
Aditya Goel is the Co-Founder of Love in Store & Account Mein, two of India’s leading B2B services businesses set up in the year 2017.
Shop audits become necessary to avoid wastage, and excessive ordering of products, maximize sales, and identify the star products of the month. The simple process allows you to create a customized strategy for your storefront.
Love In Store Technologies is one of the top FMCG Company providing Managed Services & BTL, Payments & Engagement, E-commerce, Tech & AI services.
Here is our second video on knowledge series - #D2Cgoes offline. We intend to share the knowledge we gained while servicing 50 consumer brands, many of whom are digital natives, and answer the why and how of going offline. If you want us to answer more questions, feel free to leave them in the comments. If you want to know how LIS can help, get in touch today.
Love in Store launches its new knowledge series #D2CgoesOffline. We intend to share the knowledge we gained while servicing 50 consumer brands, many of whom are digital natives, and answer the why and how of going offline. If you want us to answer more questions, feel free to leave them in the comments. If you want to know how LIS can help, get in touch today.
Merchandising comes first in retail if your products are off-the-shelf items. More than just making sure shelves are organized, merchandise can be a potent tool that helps your brand with brand merchandising. A successful merchandising plan can help you increase sales while enhancing brand recognition and retailer relationships.
E-Commerce is a steady-rise industry growing upward and forward. Its growth has seen a boom in the last few years and its impact on the behaviour of shoppers around the world have not been missed by all big brands and companies.
The company can maintain control over its promotional efforts and avoid paying intermediaries and outside agencies by utilizing below-the-line promotion techniques. Therefore, compared to ATL promotion, BTL promotion is more affordable.
Every seller's nightmare is a customer or account record error resulting in a problematic data mismatch or error. The stakes are even higher for big businesses with lots of records because several people with the same name might work there.
Market research surveys allow you to identify, comprehend, and ultimately interact with your target customers. Additionally, it offers crucial information about the more extensive market environment, your rivals, and consumer and industry trends.
Technology is increasingly incorporated into our daily lives as it develops. There are now fewer distinctions between our online and offline activities. Marketers, salespeople, and customer service agents must adapt as people's behaviors change.
A business metric is a quantifiable indicator used by organizations to track, monitor, and evaluate the success or failure of different business processes.
Onboarding is a fantastic chance for employers to win over the hearts and minds of new hires. Experts advise not wasting it.
We understand the key challenges brands face today while going online, and our services are organized to address those challenges. We have partnered with the leading FMCGs across the top 30 marketplaces in India and growing at a breakneck speed. Connect with us to take the benefits of fantastic e-commerce services where end-to-end (Non-Logistics) e-commerce channel management is taken up by us. Call us at 1800-257-7750 or visit us www.loveinstore.com.