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If you own or run a business, you have a brand for that business. Branding is the process of creating a strong and positive image for your company, products, and services. It is essential to help your business stand out in the market. Branding is important because it's the first thing your audience sees. This is communicated through your logo, color scheme, and messaging.

But what is a brand promoter? A brand promoter is someone who represents your company or business in a positive light.

This helps build trust with your audience of potential customers. Ultimately, it helps bring custom

The retail industry has undergone significant transformations in recent years, driven by changing consumer preferences, technological advancements, and evolving business models. Yet even today, 85% of retail shopping is offline.

With more than 13 million grocery stores in India, two primary trade channels that are shaping the contemporary retail landscape are - Modern Trade and General Trade

Modern Trade refers to the large-scale retail store where customers experience a range of products of the brand. It encompasses shop formats like supermarkets, hypermarkets, etc.

On the other ha

Product promoters play an essential role in representing the company and marketing the product to potential customers. They help consumers access products and services that add value to their lives and help companies achieve their profit goals. Knowing what a product promoter is, what it takes to become one, and how much they earn on average can help you decide if this career is right for you. In this article, we break down what a product promoter does, explain how you can become a promoter, provide information on average salaries, and provide advice on starting your career as a brand promote

Too many eCommerce business owners need to pay more attention to the power of a good product listing page.

This page is where buyers first see your products. So, make sure to present buyers with a smooth product listing page. These wrong first impressions can be very damaging to the bottom line. The best product listing pages give you a warm welcome like you're at a friend's house. It should be inviting, neat, and fun.

Now that you know the importance of your product listing page, let's discuss how to organize your product listing page well, what elements are essential for category page

Customers want to interact with the product, and that interaction should add value to their experience before they buy the product. Service: Ask yourself: Does physical interaction with my products add to the in-store shopping experience? If it is a specific packaging component, make sure it appears on the shelf style the product is stored on. Why choose online shopping?

Forrester predicts that in the future, 72% of retail sales in the United States will take place in-store rather than online. Shoppers say they prefer online shopping because it's easy to test products (47%) and the ability

Advances in new technologies and the rise of fintech have changed consumer expectations of financial services. However, with the rise of fintech, money laundering and terrorist financing are also on the rise. Financial institutions should have AML and KYC programs to limit their vulnerability to these crimes.

For example, in the EU, the laws of different member states are based on provisions such as AMLD 4 and 5. As a result, the laws of other countries are similar and often differ only slightly. However, these differences pose additional challenges when companies operate globally and hav

Visual merchandising designs and displays products in retail to attract shoppers' attention and drive sales. This is achieved by creating a display that showcases the product's appearance, features, benefits, and uses visually appealingly. Larger companies typically have sales associates who work closely with the retail marketing team to create displays that align with the overall brand image and goals. Independent retailers can control their shows without being constrained by brand rules.

Most importantly, visual merchandising is about more than just making products look good. The idea is

Effective visual merchandising is not just about creating a visually appealing brand and eye-catching displays. Presenting your product should also relate to what is essential to your customers. You need to sell customers what they want, not what they need.

Shoppers always come into stores and buy things they can't live without. Therefore, they do not need to advertise it. Instead, use this opportunity to drive customers to other products they have not seen. Are your customers looking for value for money at an affordable price? Are they looking for a sense of luxury and distinction? Are th

In the age of e-commerce, online selling has become one of the most popular and profitable businesses. However, not all online sellers can achieve their desired sales even after sufficient advertising. Many factors can contribute to the failure of online sellers to reach their sales goals like poor designing of product images, inefficient content creation, or marketing strategies. It is very crucial to identify your potential audience and study their purchasing behavior to get par ahead of your competition and reach your desired sales.

In Today’s era, to sustain, the brand needs to be in the eyes of the customers. People are open to exploring and experimenting with new products, and therefore no brand should let go of any opportunity to grab eyeballs towards their products, especially during the festive season.

In the ever-evolving world of retail, the importance of product display cannot be overstated. It's not just about stacking goods neatly on shelves; it's an art and science that can significantly impact sales. Footfall in modern & traditional stores is maximum during festive seasons, and this is the best time for t

To attract more customers and strengthen brand recognition, multichannel e-commerce aims to change the sales channel. Applying multichannel E-commerce channel management software allows you to explore options instead of sticking with one store. The majority of the time, this is a benefit because if you are careful with your sales, you won't leave anything to chance.

Nearly everyone in business wants to make a lot of money. How we manage distribution channels directly impacts our ability to sell consumer goods. Therefore, every company must be able to choose the appropriate quantity and timing of orders to satisfy customer needs without incurring significant costs.

Direct communication between brands and customers is made possible by BTL activities. Direct contact makes it easier for customers to comprehend the product and establish personal connections. Understanding consumer behavior and purchasing habits benefits brands. BTL marketing includes brand activation, mall activation, email marketing, telemarketing, exhibitions, and more. BTL initiatives enable you to reach your target audience while achieving your objective quickly.

Visual merchandising, the process of developing a planogram, designing, and showcasing products to highlight their features and advantages, plays a significant role. When promoting a product, it's essential to consider the colors, lighting, product placement, and store layout.

Simply put, merchandise branding is branding your goods by printing your logo on t-shirts, making stuffed animals of your mascot to give away at business events, ordering stickers with your logo, or designing specialized drinkware to enjoy your branded craft beer.

Have you ever wondered how you can improve your organizational capacity and develop soft and hard skills for members? The thought is to acquire the knowledge, skills, and abilities necessary to carry out the task through training associated with manpower training.

Your brand needs a good presentation, which can be purchased wholesale and retail. This includes marketing strategies, display design, competitive pricing, and discounts. Sales are essential for retailers who want to grow their brand, improve customer experience, compete with others in the industry, and ultimately increase sales.

Today's consumers are looking for modern conveniences that allow them to discover brands and make purchasing decisions in a whole new way. This article covers integrating online and offline channels and all activities to deliver a seamless and inclusive experience across all touch points.

In today's digital age, more businesses are moving towards e-commerce and choosing to sell their products online. However, with so many options available, it’s becoming quite difficult for the brands to stand out. It is very crucial that brands identify their business strength and develop strategies accordingly for the best results. One such strategy is the “Use of Multiple Online Platforms”.

Brand merchandising is easier than it might seem. You can quickly provide customers with an exclusive experience with the right effort and investment. Here are a few tips to follow.