Direct communication between brands and customers is made possible by BTL activities. Direct contact makes it easier for customers to comprehend the product and establish personal connections. Understanding consumer behavior and purchasing habits benefits brands. BTL marketing includes brand activation, mall activation, email marketing, telemarketing, exhibitions, and more. BTL initiatives enable you to reach your target audience while achieving your objective quickly.
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Nearly everyone in business wants to make a lot of money. How we manage distribution channels directly impacts our ability to sell consumer goods. Therefore, every company must be able to choose the appropriate quantity and timing of orders to satisfy customer needs without incurring significant costs.
To attract more customers and strengthen brand recognition, multichannel e-commerce aims to change the sales channel. Applying multichannel E-commerce channel management software allows you to explore options instead of sticking with one store. The majority of the time, this is a benefit because if you are careful with your sales, you won't leave anything to chance.
In Today’s era, to sustain, the brand needs to be in the eyes of the customers. People are open to exploring and experimenting with new products, and therefore no brand should let go of any opportunity to grab eyeballs towards their products, especially during the festive season.
In the ever-evolving world of retail, the importance of product display cannot be overstated. It's not just about stacking goods neatly on shelves; it's an art and science that can significantly impact sales. Footfall in modern & traditional stores is maximum during festive seasons, and this is the best time for t
In the ever-evolving world of retail, the importance of product display cannot be overstated. It's not just about stacking goods neatly on shelves; it's an art and science that can significantly impact sales. Footfall in modern & traditional stores is maximum during festive seasons, and this is the best time for t
In the age of e-commerce, online selling has become one of the most popular and profitable businesses. However, not all online sellers can achieve their desired sales even after sufficient advertising. Many factors can contribute to the failure of online sellers to reach their sales goals like poor designing of product images, inefficient content creation, or marketing strategies. It is very crucial to identify your potential audience and study their purchasing behavior to get par ahead of your competition and reach your desired sales.
Effective visual merchandising is not just about creating a visually appealing brand and eye-catching displays. Presenting your product should also relate to what is essential to your customers. You need to sell customers what they want, not what they need.
Shoppers always come into stores and buy things they can't live without. Therefore, they do not need to advertise it. Instead, use this opportunity to drive customers to other products they have not seen. Are your customers looking for value for money at an affordable price? Are they looking for a sense of luxury and distinction? Are th
Shoppers always come into stores and buy things they can't live without. Therefore, they do not need to advertise it. Instead, use this opportunity to drive customers to other products they have not seen. Are your customers looking for value for money at an affordable price? Are they looking for a sense of luxury and distinction? Are th
Visual merchandising designs and displays products in retail to attract shoppers' attention and drive sales. This is achieved by creating a display that showcases the product's appearance, features, benefits, and uses visually appealingly. Larger companies typically have sales associates who work closely with the retail marketing team to create displays that align with the overall brand image and goals. Independent retailers can control their shows without being constrained by brand rules.
Most importantly, visual merchandising is about more than just making products look good. The idea is
Most importantly, visual merchandising is about more than just making products look good. The idea is
Advances in new technologies and the rise of fintech have changed consumer expectations of financial services. However, with the rise of fintech, money laundering and terrorist financing are also on the rise. Financial institutions should have AML and KYC programs to limit their vulnerability to these crimes.
For example, in the EU, the laws of different member states are based on provisions such as AMLD 4 and 5. As a result, the laws of other countries are similar and often differ only slightly. However, these differences pose additional challenges when companies operate globally and hav
For example, in the EU, the laws of different member states are based on provisions such as AMLD 4 and 5. As a result, the laws of other countries are similar and often differ only slightly. However, these differences pose additional challenges when companies operate globally and hav
Customers want to interact with the product, and that interaction should add value to their experience before they buy the product. Service: Ask yourself: Does physical interaction with my products add to the in-store shopping experience? If it is a specific packaging component, make sure it appears on the shelf style the product is stored on. Why choose online shopping?
Forrester predicts that in the future, 72% of retail sales in the United States will take place in-store rather than online. Shoppers say they prefer online shopping because it's easy to test products (47%) and the ability
Forrester predicts that in the future, 72% of retail sales in the United States will take place in-store rather than online. Shoppers say they prefer online shopping because it's easy to test products (47%) and the ability
Too many eCommerce business owners need to pay more attention to the power of a good product listing page.
This page is where buyers first see your products. So, make sure to present buyers with a smooth product listing page. These wrong first impressions can be very damaging to the bottom line. The best product listing pages give you a warm welcome like you're at a friend's house. It should be inviting, neat, and fun.
Now that you know the importance of your product listing page, let's discuss how to organize your product listing page well, what elements are essential for category page
This page is where buyers first see your products. So, make sure to present buyers with a smooth product listing page. These wrong first impressions can be very damaging to the bottom line. The best product listing pages give you a warm welcome like you're at a friend's house. It should be inviting, neat, and fun.
Now that you know the importance of your product listing page, let's discuss how to organize your product listing page well, what elements are essential for category page
Product promoters play an essential role in representing the company and marketing the product to potential customers. They help consumers access products and services that add value to their lives and help companies achieve their profit goals. Knowing what a product promoter is, what it takes to become one, and how much they earn on average can help you decide if this career is right for you. In this article, we break down what a product promoter does, explain how you can become a promoter, provide information on average salaries, and provide advice on starting your career as a brand promote
The retail industry has undergone significant transformations in recent years, driven by changing consumer preferences, technological advancements, and evolving business models. Yet even today, 85% of retail shopping is offline.
With more than 13 million grocery stores in India, two primary trade channels that are shaping the contemporary retail landscape are - Modern Trade and General Trade
Modern Trade refers to the large-scale retail store where customers experience a range of products of the brand. It encompasses shop formats like supermarkets, hypermarkets, etc.
On the other ha
With more than 13 million grocery stores in India, two primary trade channels that are shaping the contemporary retail landscape are - Modern Trade and General Trade
Modern Trade refers to the large-scale retail store where customers experience a range of products of the brand. It encompasses shop formats like supermarkets, hypermarkets, etc.
On the other ha
If you own or run a business, you have a brand for that business. Branding is the process of creating a strong and positive image for your company, products, and services. It is essential to help your business stand out in the market. Branding is important because it's the first thing your audience sees. This is communicated through your logo, color scheme, and messaging.
But what is a brand promoter? A brand promoter is someone who represents your company or business in a positive light.
This helps build trust with your audience of potential customers. Ultimately, it helps bring custom
But what is a brand promoter? A brand promoter is someone who represents your company or business in a positive light.
This helps build trust with your audience of potential customers. Ultimately, it helps bring custom
Listen to Aditya Goel, Co-Founder at LIS and AM, and learn from him what we do in the Retail sector and how we are empowering various leading FMCG, FMED, Alco-bev and Electronic brands.
Learn from Aditya Goel, how to make the right investment decision when investing in Modern trade and how to influence sales at the point of purchase.
Investing in digital mediums can be a good option to advertise, but is it the right way to influence the buying decision of your consumers?
Investing in well-trained brand promoters, brand merchandisers, beauty advisors and demonstrators can be a better
Learn from Aditya Goel, how to make the right investment decision when investing in Modern trade and how to influence sales at the point of purchase.
Investing in digital mediums can be a good option to advertise, but is it the right way to influence the buying decision of your consumers?
Investing in well-trained brand promoters, brand merchandisers, beauty advisors and demonstrators can be a better
Listen to Aditya Goel, Co-Founder at LIS and AM, and learn from him what we do in the Retail sector and how we are empowering various leading FMCG, FMED, Alco-bev and Electronic brands.
Investing in digital mediums can be a good option to advertise, but is it the right way to influence the buying decision of your consumers?
Learn from Aditya Goel, how to make the right investment decision when investing in Modern trade and how can influence sales at the point of sale
Investing in well-trained brand promoters, brand merchandisers, beauty advisors and demonstrators can be a better opt
Investing in digital mediums can be a good option to advertise, but is it the right way to influence the buying decision of your consumers?
Learn from Aditya Goel, how to make the right investment decision when investing in Modern trade and how can influence sales at the point of sale
Investing in well-trained brand promoters, brand merchandisers, beauty advisors and demonstrators can be a better opt
Field marketing consists of a number of activities that marketers perform in the field or field.
They are specially trained in what they do: building brands.
These activities help you improve your customer relationship management efforts.
Examples of field marketing activities include product demonstrations, direct sales promotions, roadshows, webinars, and events. All of these activities are measurable, which is one of the reasons why they are effective.
The purpose of a field marketing agency is to induce, influence, educate, and persuade consumers to make a purchase. What are t
They are specially trained in what they do: building brands.
These activities help you improve your customer relationship management efforts.
Examples of field marketing activities include product demonstrations, direct sales promotions, roadshows, webinars, and events. All of these activities are measurable, which is one of the reasons why they are effective.
The purpose of a field marketing agency is to induce, influence, educate, and persuade consumers to make a purchase. What are t
Marketing trends are ever-changing; modern tech and digitization have evolved how we market products/services. ATL activities have lost their hold as the prime measures to reach potential audiences. BTL activities have taken the lead in the modern-day brand promotion scene with marketing gurus preferring to move towards experiential marketing solutions.
The modern consumer is more discerning due to the increased availability and options. They are unlikely to be duped by phony promises and 'irresistible' sales. They are becoming increasingly demanding and want authentic experiences beyond t
The modern consumer is more discerning due to the increased availability and options. They are unlikely to be duped by phony promises and 'irresistible' sales. They are becoming increasingly demanding and want authentic experiences beyond t
Consumers often make their first impression based on what they see. Therefore, the field of visual merchandising can play an important role in improving in-store appeal, ambiance, and customer experience. Effective visual merchandising turns your physical or digital environment into an extension of your brand image. This article explains what visual merchandising is, what types of visual merchandising there are, and how to improve your visual merchandising.
Visual merchandising is the act of organizing and displaying products in a retail space. It is used to present the product and its fea
Visual merchandising is the act of organizing and displaying products in a retail space. It is used to present the product and its fea
Data is the key to making wise decisions and succeeding in the current fast-paced business world. And having a clear understanding of your sales metrics is crucial when it comes to sales.
Because of this, effective businesses put a strong emphasis on measuring every component of their sales team, sales strategy, and go-to-market model.
However, choosing which sales metrics are essential with so many available can be confusing.
We've put together this comprehensive guide to sales metrics to assist you in locating the figures you need to be aware of.
Because of this, effective businesses put a strong emphasis on measuring every component of their sales team, sales strategy, and go-to-market model.
However, choosing which sales metrics are essential with so many available can be confusing.
We've put together this comprehensive guide to sales metrics to assist you in locating the figures you need to be aware of.
As it advances, technology becomes increasingly a part of our daily lives. Our online and offline activities are no longer separated. Marketers, salespeople, and customer service representatives must adapt as consumer behavior changes. We'll need to pursue a single, all-encompassing strategy that gives customers access to our channels whenever they want.
By combining the benefits of every communication channel, marketing teams can use omnichannel marketing to spread a brand message successfully. The likelihood that target customers will convert to leads is also increased because they can r
By combining the benefits of every communication channel, marketing teams can use omnichannel marketing to spread a brand message successfully. The likelihood that target customers will convert to leads is also increased because they can r