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In other words, brand visibility is how well your brand is recognized across different marketing channels. For example, a company that presents branded content to its audience once a week is twice as likely to be seen as compared to another company that presents branded content to its audience only once every two weeks. It will be. Brand awareness measures how familiar your audience is with your brand, while brand visibility is how often you communicate with your audience. Companies with high visibility tend to have high notoriety, but this is not always the case. You need a solid brand strategy to get your audience to form an image of your brand after consistent interaction. Why is brand awareness important for B2B? Visibility is essential for B2B marketing because it helps establish authority and trust in the eyes of potential customers. If your first interaction with a customer is after they have started researching your supplier, you have already lost the battle for brand awarenes...

When you're ready to launch a brand promoter program with your employees, customers, influencers, and other stakeholders, follow these steps: Define the goals of your brand promoter program. Most brand promoter programs focus on brand awareness. If your goal is brand awareness, you should measure the success of your program by tracking mentions, hashtag usage, and follower growth. If your goal is to increase sales, you can use special links or coupon codes to track your success. Other goals include entering a contest or getting people to subscribe to your blog or newsletter. Decide how to reward your promoters.  A brand promoter program is a low-cost strategy, but your promoters will appreciate some compensation, so decide in advance what that compensation will be. Employee promoters can appreciate benefits like vacation and bonuses. Other promoters can enjoy discounts on purchases and access exclusive content—access to all information, events, parties, and more. Prizes are welcom...

To increase in-store sales, you need to increase the visibility of your products. With fierce competition for rich product information in e-commerce and continued access to smartphones that allow shoppers to research products online before purchasing in-store product visibility .  Stores are no longer just a place to buy things; they are a place where shoppers discover new things. This experience with a product can make a significant contribution to the choice of that product. Retailers and CPG providers need to focus more on customers and their experiences.  This ensures that you present your products in a way that captures the imagination of customers and convinces them to buy what you have to offer.  1. Increase retail sales by making images attractive. Did you know that 83% of the information our brain processes comes from vision? If your product looks attractive, it can be a driving force in attracting customers. Make your displays multi-dimensional by incorporating ...

Reputation and popularity often determine the success of a company. More is needed for a company to present itself in the best light. They need real, reliable defenders. Personal connections from real people resonate better with audiences than straight brand news. The following article explains who a brand promoter is, what benefits they provide, and how your company can benefit from hiring promoters.  What is a brand promoter? A brand promoter is a person who represents and promotes a company, endorses the products it offers, and embodies the company's identity through words and actions. A brand promoter is an expert who communicates about a brand online and offline. However, they can also be individual employees of the company. Brand promoters do not need special qualifications. What do brand promoters do?  Their job is to create and strengthen the relationship between the presence of the company and its customers. Brand promoters make the most of these channels to promote ...

There are several ways that a seller needs to follow to maximize profits and get more sales. One such evergreen measure is the merchandise planning process that includes selecting, managing, and displaying products in such a way that it brings the maximum turnover and increases brand visibility.  This activity generally meets the customer's demands by making the correct item available in quantity and price.  Several activities make a seller lose potential customers and increase the overall costs. This includes buying the merchandise in an unplanned quantity or not calculating the transportation or storage cost of it. Making a wrong purchase decision can also lead to a loss of valuable capital. Thus, merchandise planning is essential to keep the business running at the lowest cost and with high-profit margins.  The Merchandising Planning Process - Planning your Merchandise the Right Way! Different industries have different demands and planning processes depending on vario...

Effective KYC involves knowing your customers'customers' identities, financial activities, and the risks they pose.  Do you know your customers?  At least, that's how it should be. If you are a financial institution (FI) that promotes money laundering or terrorist financing, you may be subject to fines, penalties, and defamation. Most importantly, KYC is a key practice that protects organizations from fraud and losses resulting from illicit funds and transactions. "KYC" refers to the steps a financial institution (or company) takes to: customer identification Understand the nature of your business (The main purpose is to ensure that the client's source of funds is legitimate.) To monitor the activities of our customers, we assess the money laundering risk associated with these customers. Creating and implementing an effective KYC program requires the following elements: 1) Customer Identification Program (CIP) How do you know if someone is who they say they a...