Your brand needs a good presentation, which can be purchased wholesale and retail. This includes marketing strategies, display design, competitive pricing, and discounts. Sales are essential for retailers who want to grow their brand, improve customer experience, compete with others in the industry, and ultimately increase sales.
What is Product Merchandising?
Merchandising is promoting, displaying, and selling products in your store. A large part of this is visual merchandising - creating a planogram and designing and presenting products to highlight their features and benefits. Colors, lighting, product placement, and store layout are essential in product promotion.
Product merchandising also includes experiential elements, such as getting store visitors to interact with products, try samples, take photos, or rest. Promotions and bundling are also part of product marketing – like email marketing, social media, and any other digital marketing strategies you use.
Why do retailers use product merchandising, and how can LIS help?
1. LIS for the creation and recognition of a brand
Customers who visit your store or view your products online interact with shapes, colors, placement, and other visuals. Shoppers at the brick-and-mortar store can also play with smells, sounds, and tactile sensations. With the LIS specialists trained to support your business and brand similarly, you can offer world-class services to entice customers to pay more.
2. Increased sales with the Right Merchandising with LIS
Product merchandising highlights your products' best features and benefits, leading to more sales and larger purchases through up-selling and cross-selling. Product promotion through samples, additional product placement, and grouping encouraged the customer to purchase more and keep returning to the store.
3. Trained Professionals for Great Customer Experience
Happy customers feel good when they walk into the store and leave (and beyond). Their experience depends on more than just product marketing, including interactions with sales partners and the payment options they can choose from.
But your products merchandising plays an essential role. Did the customer find what they were looking for? Can they quickly ensure they buy the right product for their needs? Did they tell your friend to visit your store to buy this product? Did the store layout and signage make it easy to navigate the selections? A product business must meet the customer with the right product at the right time. You create loyal, returning customers and brand ambassadors.
4. Better inventory circulation with LIS
Carrying excess inventory is expensive. However, having the right amount of products your customers want improves cash flow, maximizes your inventory space, and avoids unsold inventory (items you can no longer sell because they are out of season or out of style).
Therefore, selling the product is critical. Instead of passively holding inventory and hoping customers will find their way there, you can consider different seasons, customer needs, historical product demand, and future trends to consciously manage your inventory to promote products at the required time. Your list affects sales (dictating how much you can sell) and costs (dictating what you need to buy), so it pays to focus on selling products for the best sales and cash flow - with minimal risk.
LIS and the team help you manage your inventory, find out what products are on sale or shelves, counts inventory, and more.
Your products must speak to your customers, from your product range to how you name, describe, position, and promote each product.
It concerns the customer's need for the product, buying style, and decision-making.
5. Optimize the Appearance of the Store with LIS.
The appearance of your store plays another vital role. You can improve the look of your store by considering the products, the consumer behavior you want to encourage, and the square footage of your store. Let the LIS professionals be at your service to manage your store correctly.
6. Use different screen types.
Product presentations can draw the customer's attention to specific products and highlight essential product features. For example, you can display clothes with mannequins, clothes, and display boards. Smaller accessories like bags, jewelry, and fragrances look great on a freestanding display, showcase, and display.