D2C goes offline #part2 | Everything you need to know about it

D2C goes offline #part2 | Everything you need to know about it | LIS D2C Knowledge Series.

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2023Jan 10

Here is our second video on knowledge series - #D2Cgoes offline. We intend to share the knowledge we gained while servicing 50 consumer brands, many of whom are digital natives, and answer the why and how of going offline. If you want us to answer more questions, feel free to leave them in the comments. If you want to know how LIS can help, get in touch today. Once the d2c brands have marketed and built their identity through apps, websites, and e-marketplaces, Direct-to-Consumer companies or d2c across various categories are launching physical stores to drive the next growth phase. The theory is that d2c brands in India should benefit and cater to customers' demands no matter what channel they use to interact with brands. Some D2C business brands are launching physical outlets to significantly create a multichannel experience for their consumers as they increase their offerings and enter various other categories they originally intended. While the d2c business model has thrived on online channels and apps, experts say they need to diversify into other media to expand. It has a lot to do with people's habits. It could be a decade before these changes occur. One of the most enjoyable experiences is window shopping, the touch, and feel of it. Offline offers advantages that are difficult to replicate online. It's easier to choose a lipstick or foundation offline. We've tried to unlock the technology, but there's only so much we can do With a penetration rate of only 10% in overall FMCG, these brands have been forced to go offline to reach a more extensive consumer base. For a brand to grow on a meaningful scale over the next 4-6 years, presence in the offline channel becomes critical for the d2c business model. Another factor to consider is the competitive landscape. When understanding what is d2c, one might think it as the online brands that grew out of competition in the offline space; these early online brands gained cost advantages through savings on rentals and other overheads. As things got more exciting online, the competition increased. This has resulted in improved customer acquisition/retention and talent costs to design and maintain the technical interface. For more updates Follow us on LinkedIn: / loveinstore Follow us on Facebook: / loveinstoreglobal Follow us on Instagram: / loveinstore Connect with us at 1800-257-7750 or write us at info@loveinstore.com. To explore more, visit - www.loveinstore.com