The Oxford Dictionary defines a brand promoter as a person who promotes a product or company publicly and among friends. Promotion and brand promotion through brand promoters can be rewarded with payments, free products, experiences, or exclusive benefits. Brand ambassadors are made up of influencers, micro-influencers, nano-influencers, employees, and customers, all with natural organic reach. Ambassadors work to increase brand visibility, communicate messages between brands and consumers, increase sales, and drive traffic.

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