Creativity is an essential element in retail marketing. According to research from the World Federation of Advertisers (WFA), companies that emphasize creativity in their marketing are about 33% more likely to report business growth. If your current marketing efforts aren't producing the results you want, it may be time to breathe new life into your strategy. From special events to In store promotion solutions, implementing some creative retail marketing ideas can go a long way in getting consumers paying attention to your brand and interested in your products.