Modes of marketing are never constant, they keep changing and evolving with time. To get to their customers and build relevant connections with them, brands have to be innovative every now and then. However, even so important traditional above-the-line (ATL) marketing activities like TV commercials or print ads have been overshadowed by below-the-line (BTL) marketing which opened new ways for brands to connect with customers on a more personal level. This blog will look at BTL marketing in detail including its strategies, benefits as well as illustration from the world.

What is BTL Marketing?: Below-the-line (BTL) marketing refers to promotional activities that target specific individuals or groups rather than a mass audience. Contrarily, below-the-line (BTL) advertising is concerned with direct customer contacts through personalized communication channels; unlike above-the-line advertising techniques that aim at general market coverage.