One of the key aspects of omnichannel merchandising is ensuring inventory consistency across all channels. This means you get accurate, real-time information about product availability, location, and price. Customers expect to see the same products and offers on your website, app, social media, and in-store. If you fail to meet these expectations, you risk losing sales and trust. You can use inventory management software, RFID tags, and cloud platforms to synchronize inventory data and optimize inventory levels.