While 70% of purchasing decisions are made in-store, impulse buying is undoubtedly a cornerstone of retail success. But what drives those spur-of-the-moment decisions? The answer lies in visual merchandising strategic presentation of products to capture attention and influence behavior towards purchase.

Visual merchandising is the art and science of designing retail spaces to make products more appealing. It's more than just setting up the stuff, it's creating a sensory experience that makes shoppers want to take action.