Making coupons available for your potential customers is an easy and effective way to entice them in. If what you’re offering is high quality, then they are likely to switch to your store. When the aforementioned benefits of consumer promotion are considered as a whole, it is clear that they are indeed extremely helpful in driving revenue, creating brand engagement and enabling companies to acquire new consumers. Consumer promotion is undoubtedly an efficient and effective vehicle for marketing communications. For consumers, sales promotion provides a direct and often rational motivation to purchase the product being promoted. Maximizing Efficiency: Why B2B Marketing and Sales Outsourcing is the Key to Success