Building long-term relationships with retailers is more crucial than ever for brands in today’s extremely competitive FMCG and retail sector. One of the most effective ways to foster these relationships is through well-structured incentive programs that reward retailers for their loyalty, performance, and commitment. This builds the brand's positioning in the offline stores and also makes the retailers prefer the brand's products over those of its competitors.

Building long-term relationships with retailers is more crucial than ever for brands in today’s extremely competitive FMCG and retail sector. One of the most effective ways to foster these relationships is through well-structured incentive programs that reward retailers for their loyalty, performance, and commitment. This builds the brand's positioning in the offline stores and also makes the retailers prefer the brand's products over those of its competitors.

Offering percentage-based rebates or cash-back rewards based on the retailer’s performance. This can be a reward for the volume of sales or reaching certain product stocking targets.

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