When you think of Customer Relationship Management (CRM) software, products like Salesforce, SAP, and Microsoft Dynamics come to mind. These are enterprise CRM solutions, which means they are very advanced in terms of functionality.

Salesforce and other solutions help companies personalize their service offerings and products. But not all companies need the kind of services that enterprise-level CRM systems provide. In addition, each company is unique, and you may not find software that fits your business processes perfectly.