What does your consumer prefer? Is it the traditional General Trade Stores or the large format Modern Trade Stores like supermarkets and chain stores? While both formats serve the same end goal of meeting consumer needs, the approaches and experiences they offer are vastly different and so are consumer perceptions and preferences. Each of the two retail formats differs in their approach as well as appeal.

Consumers in GT stores often value personalized service and product recommendations tailored by the shopkeeper according to different consumers' needs. Shoppers in MT stores typically prefer more of self-service in modern shopping environment.